Key Takeaways Use transparent data practices to build trust Offer opt-out options for sensitive segments Cap ad frequency to prevent harassment Monitor feedback metrics and adjust accordingly As personalization deepens, privacy concerns rise. Ethical advertising respects user boundaries while still deliverin

Key Takeaways Design forms for thumb-friendly interactions Use Instant Forms pre-filled with user data Automate segmentation and nurture flows A/B test form layouts and CTAs for optimal performance Over 90% of Facebook time is on mobile. Lead Ads capture user info without leaving the app—ideal for mobile-first campa

Key Takeaways Guide users through staged messages based on their actions Automate audience transitions between funnel steps Tailor creative and offers to each engagement level Measure lift at each stage to optimize sequence length Simple retargeting (“Visited site ? saw ad”) is basic. Sequential funnels deliver a

Key Takeaways Replace manual bid tweaks with automated pacing rules Define multi-condition triggers to pause, boost, or scale Monitor rule efficacy and refine thresholds regularly Leverage predictive insights to preempt cost spikes Manual bidding on Facebook is a game of whack-a-mole—catch one spike, two more pop up

Key Takeaways Convert event engagements into high-intent ad audiences Automate follow-ups for “Interested” vs. “Going” segments Retarget no-shows with exclusive replays or offers Use dynamic creatives to personalize messaging Running a Facebook Event is only half the battle—you need a plan to nurture and con